About
General Information
that's that is the result of a four-week design sprint for the branding of the Communication Design capstone show, DAAPWorks 2025.
Working in strategic teams of six, each group was responsible for conceptualizing and executing a brand identity, along with promotional materials, merchandise, environmental graphics, and more.
Timeframe: Jan - Feb 2025 (4 weeks)
Role: UX/UI & Brand Designer
Category: Identity System, Merchandise, Web Design, Promotions
My team: Kyle Schilling, Carson Mills, Anna Mullinger, Olivia Bransford, Em Humphress
that's messaging.
DAAPWorks is the definitive ending
of our 5 year journey through the Communication Design program,
and our class was the beginning of
this new curriculum.
‘that's that’ is our title for the brand. But the secondary tagline, ‘everything we've said. everything we've done’ emphasizes our journey and celebrates everything that we've accomplished so far.
that's identity.
For our pitch, we focused on the concept of the period as both an end and a new beginning, reflecting our transition from students to emerging design professionals.
The grid
Our approach to the exhibition design was to embody this duality through a minimalist yet impactful use of periods within a grid system. This visual metaphor serves as both a closure to our undergraduate journey and the start of our professional paths.
By utilizing bitmap images formed from periods, we aimed to create a sense of finality, while the exhibition's use of clouded paper represents the uncertainty and abstraction of our future—still in form, but not yet fully clear.
that's promotion.
Our pitch consisted of promotional touchpoints that show how this bring identity comes to life. From digital promotional touchpoint like website and social media, to more phys
that's environmental.
We looked at different methods to activate our space around the exhibition while keeping with our brand's guidelines. We wanted viewers to have interactive moments with our display space without taking away from our senior's projects.
that's merch.
Executed by Em Humphress, Carson Mills, Celes Nguyen
