Introduction
General Information
Madam Thu Bakery is a small Korean-inspired bakery in Ho Chi Minh City, designed to offer a small homemade selection of fresh pastries and warm drinks to the city's younger, on-the-go crowd.
Timeframe: Aug - Dec 2024
Role: Designer, Researcher
Disciplines: Branding, Identity Systems, Visual Design
Previously in 2021
During my sophomore year, I created the original branding for Madam Thu’s Bakery, then a small, one-person operation.
The initial identity was charming and approachable, reflecting the bakery’s humble beginnings and focus on delivering delightful pastries to the local community.
Second chance in 2024
The logo was reimagined with playful, contemporary details, inspired by the iconic Korean ajumma's knot perm, blends a nostalgic touch with a modern, hip aesthetic to attract a younger generation. The vibrant palette of blues and pinks exudes energy and confidence. Bold typography and quirky, minimalist illustrations create a youthful, cohesive look perfect for social media and packaging.
