OVERVIEW
Icon Commerce↗ is an independent commerce agency that cover many aspects in retail to e-commerce, direct-to-consumer, and retail marketing.
During my two semester, I joined the design team as a design co-op, working along side the account executive team, learning about the multi-facetted world of retail marketing. I worked on many projects ranging from print (point-of-purchase, print ads), digital (social media, banners) to e-commerce (Amazon product page).
PRINT ASSETS
Design and configure assets to be print-ready for clients, these assets includes but not limited to print advertisements, mailer, price cards, product guides, and newsletter.
Promotional and evergreen assets that would be used in store, includes mostly posters, hang tags and bed tents; and occasionally, window clings and wall graphics.
POP Assets (from left to right): Bed tent, Poster, and Hangtag
DIGITAL ASSETS
Digital assets that I have worked on include social media assets, digital banners, GIF banners, and TV storyboards.
Promotional assets that would be used on retailers' social account; ranging from both organic and paid static post, carousel, and social story.
Static Web Banners
Homepage Banners
E-COMMERCE (AMAZON)
Assist and take charge in creating PDP packets for clients for their multiple e-commercial space.
