An app that supports navigating and/or creating listings in mobile contexts. The concept of the application must be an extension of the web-based user experience with Craigslist for a particular category (e.g., housing, jobs, community, for sale). 'Gogo' is a event related application, where you can explore events within the area.
Application Concept
Conceptualizing the application and constructing the information architecture
Wireframes
Hand sketched and digitally ideated information hierarchy options
Moodboard + Visual Design Direction
Selected a visual style for the UI elements and establishing the application look and feel
The first direction is inspired by printed materials and newspapers, and takes elements common to these designs into a digital setting. The second direction is inspired by vintage lettering and postcards. These style frames emphasize bright colors and nostalgia, which would be appealing to a user base that appreciates physical books.
Visual style application
Establish and apply the visual elements to the application layout; and tweaks any usability issues that came up during the user test